by Igor

You want to begin your own blog, but you are afraid that your English is not good enough? You maybe didn’t develop a great vocabulary, and you are steadily using the same words in the sentences? Or even struggling with different tenses?

I have surprisingly important news for you – your deficiency can be used as your advantage!

Wrong conclusions

I was not good at English in high school. Even now my writings can be drastically improved since I sometimes struggle with basic grammar. My sentences are rewritten times and again and cannot survive without a spell checker. Despite this fact, I was still able to write a different project proposal and rise about 17 million Euros in the past 10 years. How is this possible?

Because your conclusions are wrong!

WEB is about useful information and not about the precise grammar! If you have any information which can benefit people lives, they are willing to forgive you improper use of words.

Just remember that nearly 45% of all existing internet pages are in the English language. If these pages would be written only by the 5% of native English speakers – what other 95% of the people are doing? This simply cannot be true, which means – you can do it too.

Rules about writing for the WEB

When I have studied how people are reading on the internet and what are the rules for writing information the way that people will quickly grasp it, I have discovered something that revolutionised my view on blog writing. In short, these findings are:

  • people on the internet are not reading, they are skimming the text. Their goal is to extract the information in the shortest time possible
  • they prefer informal, easily readable text
  • they lose interest very quickly
  • they love verifiable statements, supported by statistics and authoritative proofs about what you are talking

You do not need a lot of time to understand this – just think how you are reading this blog. We are overloaded with all kind of information so your article needs to be designed in a way that allows quick extraction of important info. Base on these facts, you have the possibility to turn your imperfect English knowledge into useful tactic:

  • Tell people what they will find in the article – write a summary of the article after the main title, so the reader can decide whether to read further or not
  • Use short sentences and simple words. If renowned author as Stephen King can write on a reading level of an 8th grader, why shouldn’t you?
  • Help readers with the text signposts – bold important messages so the readers can get takeaways even if they are only skimming the text. If they will read just bold text, they should understand your arguments.
  • Support your arguments with the links to authoritative sites – this will make your article more believable. Your readers will return to your site since they can trust you.

Actually, those rules are all in favour of my not perfect English. Since I do not know many of the high-flying-20-letters-long words, I tend to write short sentences. Since I do not talk to the reader, I have enough time to read the article again, rewrite it and check if the information is conveyed. I’m now taking care of the proper structure of the blog post and I can visualise the complete article the moment when I start writing.

Helping tools

There are plenty of helping services available to make your blog polished and writing experience enjoyable. Mostly those services are free of charge, so why not to use them.

  • Use internet / online word processors to write your blogs. This allows you to start writing on the computer, correct it on tablet and finish on the phone while flying to the next meeting (what is exact situation how this article was created). No need for saving, remembering where the file is stored and all the syncing between devices are automatic. Even more, this enables you to be compatible with future developments.
  • Use additional services as add-ons/plug-ins: Most importantly, all of these word processors allow different add-ons to be installed in addition to existing spell checker and thesaurus. These tools can be different analysis tool (reading levels analysis, plagiarism checker …) or comprehensive writing tools which suggest the use of similar words, correct tenses and make the article more readable according to the target audience. I have been using Grammarly, but there are plenty of other tools available. They cost from 50 – 120$ per year, but they will not just bring you better documents, but also a confidence in your writings.
  • If you are not satisfied with the product developed, you can get the help of a live person. There is a lot of outsourcing services on the internet which offers article rewriting. Please check PeoplePerHour.com, Elance.com or similar pages. These writers will read your article and rewrite it paragraph by paragraph. In general, they will wrap the same meaning with new words and refresh it. This way you can get contact to top quality people at a much lower rate than if you were hiring and the cost savings can be very significant. Costs for such rewriting will start at the 9$ per hour.
  • If you really need a blog quickly and you cannot produce it by yourself, then ultimately you can outsource the blog. Use the same outsourcing pages and cost of the blog outsourcing will wary, but you can get a blog for around 100$.
How to write a blog if you are not a native English speaker!

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